Award-winning marketing and communications leader with 15+ years of experience driving strategic initiatives, integrated campaigns, and corporate communications to enhance brand visibility, stakeholder engagement, and business growth.
+91 750 666 8241, 992 893 6323
A Bit About Me
I’m Shilpa Sharma, an award-winning marketing and communications leader with over 15 years of experience shaping brand strategy, corporate communications, PR, and integrated marketing initiatives. I hold an MBA in Marketing, a Postgraduate Diploma in International Business, and the Executive Program in Advanced Marketing from IIM Calcutta, which has strengthened my strategic vision and leadership in marketing and communications.
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Throughout my career, I’ve worked across media, entertainment, technology, manufacturing, and agency sectors, leading initiatives that elevate brand visibility, drive engagement, and deliver measurable business impact. My expertise spans integrated marketing campaigns, media and PR strategy, digital and social media, thought leadership, stakeholder engagement, and employer branding programs. I have successfully led high-profile events, summits, and global communications programs that connect audiences and align with organizational goals.
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I am passionate about creating communication strategies that resonate, inspire, and influence, balancing creativity with measurable outcomes. I am equally committed to corporate social responsibility and sustainability, supporting initiatives in education, environmental stewardship, and community development.
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Outside of work, I am a traveller, blogger, and content creator, capturing stories that inspire and engage. Yoga and a balanced lifestyle fuel my energy, focus, and creativity, allowing me to bring clarity and impact to both professional and personal pursuits.
Area of Expertise
Leading strategic marketing and communications, driving brand positioning, PR, digital marketing, internal and external communications, sales enablement, and thought leadership. Focused on growth, engagement, and industry visibility through integrated marketing strategies and performance-driven campaigns.
External Communication
Internal Communication
Marketing & Sales Enablement
Brand Development & Corporate Identity
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Branding & rebranding initiatives
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Brand positioning & key messaging strategy
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Brand book & visual identity development
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Office & workplace branding
Internal Branding & Workplace Culture
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Employee engagement & workplace culture initiatives
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Employee testimonials, stories & recognition programs
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Employer branding & Life@ videos – Internal storytelling to foster company culture and engagement
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Office branding & internal corporate identity
Content & Thought Leadership
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Blogs, Articles & Industry Bylines
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Case Studies – Video & Document Formats
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Newsletters – External & Customer-Focused
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Brochures & Handbooks
Social Media & Online Engagement
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Social media strategy & content calendar management
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Content creation – static, video, and thought leadership pieces
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Engagement & community-building strategies
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LinkedIn outreach & executive branding initiatives
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Employer branding & Life@ videos – Showcasing company culture, employee experiences, and workplace environment
Leadership & Organizational Communications
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Corporate Messaging
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Leadership messaging & internal brand positioning
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Change management & transition communications
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Policy announcements & HR communications
Sales & Product Marketing
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Sales decks, brochures (digital & print), infographics for business development
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Product & service explainer/demo videos
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Case studies and testimonial videos
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Corporate presentations & marketing collateral
Website & Digital Platforms
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Website & microsite content, design, and development
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SEO/SEM strategy & execution for organic and paid growth
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Google My Business profile management
Internal Employee Communication
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Internal HRMS/Intranet – content & design for seamless employee access
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Internal newsletters, updates & engagement programs
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Employee surveys & feedback mechanisms
Video & Multimedia Marketing
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Corporate Videos & Brand Films
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Product & Service Explainer Videos
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Lookback Videos & Campaign Recaps
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Video Case Studies & Customer Testimonials
Public Relations
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Corporate announcements & press releases
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Media pitches, interviews & executive thought leadership articles
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Paid PR, sponsorships & strategic media collaborations
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Analyst relations (Gartner, KPMG, Forrester, FICCI, etc.)
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Community outreach & CSR initiatives
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Awards & recognition – planning & submissions
Internal Events & Team Engagement
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Townhalls, offsites & company-wide celebrations
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Festive and milestone celebrations
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Internal social media content
Demand Generation
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ABM campaigns with agencies (e.g., Intandemly)
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Email Marketing
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Customer-focused newsletters
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LinkedIn Outreach
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SEM and Content marketing
Industry & Customer Events
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Tradeshows & conferences – end to end strategy, planning and implementation - messaging, booth design, logistics, marketing collateral etc
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Customer summits & brand experience events
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Launch Events
Marketing Merchandise
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Branded Merchandise & Corporate Giveaways
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Welcome Kits & Client Onboarding Kits
Professional Experience
May 2022 - Current
Experience Commerce; a Cheil Worldwide Company
September 2014- April 2022
Prime Focus Technologies
January 2014 - August 2014
Regus India
January 2010 - December 2012
Tijaria Polypipes Ltd.
Director, Global Marketing and Communications​
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As the department head, my responsibilities encompass the company's marketing and communications function, which include managing branding positioning strategies, driving PR and external communications, organising thought leadership and panel sessions, ensuring effective Internal communications and implementing employee welfare plans. In addition, I also oversee Social Media and digital marketing efforts, organise events, pursuit marketing, and Lead generation activities.
Sr. Manager, Global Marketing and Communications
Mandate covered (all activities across regions US, EMEA and APAC)
Marketing
My responsibilities included maintaining consistent messaging and brand positioning across multiple touch points, creating sales tools and marketing materials, planning and executing go-to-market campaigns, generating demand through various channels, executing co-marketing programs with partners, and implementing account-based marketing strategies for key accounts.
Communications
I managed both external and internal communications. I planned and executed events such as conferences, trade shows, podcasts, and webcasts. I oversaw PR and external communications, maintained industry relations, and managed the company's website and social media handles. I also supervised sustainability, diversity, and CSR projects. Internally, I devised and implemented communication strategies such as events, campaigns, and awards to boost employee engagement. I oversaw the creation of internal newsletters, announcements, and employee testimonials, and managed branding efforts through signage, banners, pull-ups, and branded merchandise.
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Marketing Operations
The role involved managing department operations, including budget and strategy planning, team management, and developing processes for seamless project management and collaboration with external and internal partners.
CXO's Office Manager
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Managed CXO's office, contributed to strategic pitches, managed internal events and training, and oversaw office aesthetics and administration.
Operations Manager
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Worked on event management, procurement, legal compliance, and project management. This included organising various types of events, managing supplier relationships, understanding trademarks and licenses, leading large-scale initiatives, and liaising with bankers for fundraising projects.
Education and skills
2023
IIM Calcutta
Advanced Programme for Marketing Professionals
This IIM Calcutta Advanced Programme aims at enhancing the knowledge and skills of marketing professionals, providing a comprehensive understanding of marketing strategy, consumer behaviour, branding, marketing research, and digital marketing.
2023
Hubspot Academy
SEO I & II Certification
This certification equips me with advanced SEO knowledge and the ability to effectively implement strategies for optimizing websites and improving their search engine performance.
2020
upGrad I MICA
PG Certification - Digital Marketing and Communications
It was a 26 weeks core digital marketing program that was focussed on SEO, Search and Display advertising, Social Media Marketing, Content Marketing, Branding, and Web Analytics.
2021
Google
Digital Marketing Certification
The Fundamentals of Digital Marketing from Google
2020
Meta
Facebook Marketing Certification
Growing Business with Facebook
2008 - 2010
MBA from Sikkim Manipal University
2005 - 2006
MA - English Literature from University of Rajasthan
2000 - 2002
BA from University of Rajasthan
1999
12th from the State board of Rajasthan
1997
10th from the State board of Rajasthan
Let's Get
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