Career Highlight | Shilpa Sharma

Building Brands Through Strategy, Storytelling & Communications

15+ years across brand, marketing, and communications; spanning agency, technology, manufacturing, and media. My work connects corporate reputation with business strategy, building communication systems that inform, align, and grow.

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A Bit About Me

I’ve spent 15+ years helping brands find their voice, shape perception, and build stronger connections with people.

Across media, technology, manufacturing, and agency ecosystems, my work has spanned marketing, communications, PR, storytelling, and brand building, creating narratives that drive visibility, credibility, and cultural relevance.

Over the years, I’ve worked on projects for leading brands including Star India, NatGeo, Disney, Hero Motors, Adani Cement, MRF, and Tata MenCan, while driving leadership communication, employer branding, content, and large-scale brand initiatives for the organisations I’ve been part of.

What I enjoy most is building communication that feels clear, human, and real, whether it’s shaping a leadership narrative, launching a new brand ecosystem, building culture-led storytelling, or driving integrated marketing and communications strategies.

Backed by an MBA in Marketing, a Postgraduate Diploma in International Business, and the Advanced Program in Marketing from IIM Calcutta, my approach blends strategic thinking with creativity, modern storytelling, and AI-led transformation.

Outside work, I’m deeply inspired by travel, people, wellness, conversations, and everyday stories, experiences that constantly influence the way I think, create, and communicate.

At the heart of it all, I believe good communication isn’t about saying more.
It’s about saying something that stays.

Area of Expertise

Brand Strategy, Corporate Communications & PR

Defining how the brand is positioned, perceived, and remembered.

Narrative and messaging architecture
PR, media strategy, and reputation management
Leadership voice and executive thought leadership
Content, case studies, and brand storytelling
Digital presence and social media strategy
CSR communication and purpose-led narratives

Internal Communications, Culture & Employer Brand

Shape how the organization communicates, engages and builds culture from within.

Internal communication strategy and leadership messaging
Employee engagement programs, campaigns, and recognition
Employer branding and culture-led Life@ storytelling
Change, transition, and transformation communication
Town halls, intranet, newsletters, and internal platforms
CSR participation and purpose-driven culture initiatives

Integrated Marketing, Demand Generation & Growth

Connecting brand to market. Strategy to pipeline.

Integrated marketing and GTM planning
Demand generation, ABM, and lead programs
Partner and alliance-led marketing
Customer lifecycle communication
Campaign execution across digital and content channels

Business Narratives, Sales Enablement & Brand Experiences

Building assets and experiences that support how business is won and retained.

Strategic storytelling and presentation frameworks
Sales enablement: messaging, collateral, and client-facing assets
Product and solution communication
Events, summits, and brand experience platforms
Client onboarding and branded touchpoints

Professional Experience

May 2022 - Current

Experience Commerce; a Cheil Worldwide Company

September 2014- April 2022

Prime Focus Technologies

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Director, Global Marketing and Communications

As the department head, my responsibilities encompass the company's marketing and communications function, which include managing branding positioning strategies, driving PR and external communications, organising thought leadership and industry events, ensuring effective Internal communications and implementing employee welfare plans. In addition, I also oversee Social Media and digital marketing efforts, organise events, pursuit marketing, and Lead generation activities.

Sr. Manager, Global Marketing and Communications

Mandate covered (all activities across regions US, EMEA and APAC)

Led global corporate communications, defining brand positioning and driving clear, consistent messaging across PR, owned channels and digital platforms
Built and managed media and industry relationships, driving strong coverage and thought leadership through interviews, bylines, and webcasts
Led internal communications and employer branding, improving employee engagement and alignment
Managed global events and industry engagements, strengthening brand presence and stakeholder relationships
Led marketing strategy and account-based programs for high-value accounts, driving pipeline and client growth aligned to business priorities
Managed strategic partnerships with Amazon Web Services and Microsoft, and led analyst relations with Forrester and Devoncroft Partners, driving joint initiatives and enhancing market visibility
Managed marketing operations including team leadership, planning, budgets, and cross-functional coordination
Worked closely with senior leadership to align marketing and communications with business priorities
Led CSR and ESG initiatives across regions, driving sustainability and diversity programs

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