Beyond The Pitch

A Strategic Content Engine Pursuit Created For Hero MotoCorp

 

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Some pitches showcase capabilities. Others are built to demonstrate strategic understanding from the very first interaction.

 

For Hero, the idea was to create a focused content engine pursuit aligned with the brand’s evolving communication and product ecosystem.

 

The approach began with an audit of Hero’s existing content ecosystem, combined with category and competitor analysis to identify communication gaps and content opportunities across the automotive and EV space. Based on these insights, a structured content framework was developed across pre-launch, launch, and consumer purchase journeys, demonstrating how content could support the brand across every stage of the funnel.

 

A customised visual identity was also created for the pursuit, inspired by Hero’s bestselling motorcycles and EV scooters, making the entire experience feel rooted in the brand itself.

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The Experience-led Approach

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To make the pursuit more memorable and interactive, a customised chocolate box was conceptualised as a strategic giveaway.

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The box featured 12 individually designed cubes, each carrying customised messaging representing different stages of the content journey - from research and strategy to production and final delivery. The idea transformed the pursuit into a more tangible brand experience while showcasing the depth of the content ecosystem being proposed.

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​What Was Created

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• Strategic client pursuit aligned to business and content goals

• Existing content ecosystem audit and competitor analysis

• Full-funnel content framework across launch and consumer journeys

• Content opportunity and communication gap mapping

• Custom visual identity inspired by Hero’s product ecosystem

• Experiential pursuit collateral and storytelling-led giveaway

• Integrated showcase of content, production, and platform capabilities

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The pursuit ultimately led to winning the production mandate for two festive campaign films for Hero.